Logo & Visual Identity & Branding for a Premium Urban Development

Europe Square — Branding a Landmark of Modern Sarajevo

Submarine proudly crafted the visual identity for Europe Square, a landmark mixed-use development in Sarajevo’s prestigious Marijin Dvor district. The project includes a shopping mall, business center, public square, and premium amenities — envisioned as the city’s new social and commercial epicenter.

Our task: to design a branding system that communicates elegance, progress, and luxury.

The client requested the original “Europe” typography to remain unchanged, aligning with the group’s existing identity. The new symbol was inspired by architectural elements of the building’s façade — refined into a mark that evokes sophistication and forward momentum.

We developed a complete branding suite: logo, color palette, typography, and promotional materials — including a large-scale site perimeter display to showcase the project during construction.

Europe Square positions Sarajevo on the map of modern European capitals — and we were honored to visually bring that vision to life.